Abstract
Innovation is the specific instrument of entrepreneurship. But how do we find the - kind of innovative ideas that - make a difference to the company's balance sheet? Problems include lengthy development times, a risk averse corporate culture, and difficulty in selecting the right ideas to commercialise. Most companies have the means to greatly boost their return on innovation and gain a competitive advantage, but few are acting with the commitment necessary to achieve it. Perhaps the most interesting finding is that there is a direct relationship between success at innovation and stock market performance. This is a timely reminder of why managers should want to be the biggest drivers of innovation in their company. The message is clear: innovation means success and managers must innovate.
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