Are you game? Health Gamification during disruptions due to the pandemic for sustainability

Abstract

The new normal has transformed IT company employees' working styles and patterns to accommodate changing business demands. It brings back the attention required for self-health, and the pandemic has demonstrated the importance of Health. The prominence of Gamification and its adaptation is growing in the education and learning industries. This research paper aims to study, analyze, and understand users' intention to use gamified health monitoring tools or applications with emerging health disruptions in the post-pandemic era. The study gathered data from Indian users as the primary source, where the participants' backgrounds were from Information Technology (IT) companies, and the survey gathered 185 responses online from Gen Z women. This study shows a significant association between the gamified engagement approach and user intention to engage. Considering the ongoing business uncertainty and growing work-from-home hours for IT employees, disruption may persist while creating the need for gamified health engagement.