Abstract

This paper emphasizes the significance of how gender influences the decision of an individual while taking investment decisions. It investigates the possible impact of gender on investment behavior, risk tolerance, and preferred investment avenues. Prior research has investigated of female investors having lower risk tolerance than men and tends to steer clear of high-risk investment options. The study made an effort to highlight the disparities between men's and women's investing options and risk tolerance. Differential gender-based investing patterns have been shaped by cultural expectations and traditional gender stereotypes. In several past literatures women have always been underestimated by researchers in the magnitude of investment decision making as several past papers have shown they have encountered various social stigma and that are the possible reasons which have a greater impact on their investment choices. According to research, women frequently have more risk-averse attitudes than men do when it comes to their financial activities. In our present research paper we clearly get a striking disparity in the investment options and a remarkably distinct tolerance level for risk aptitude for male and female investors.

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