Are we teaching corporate citizens? Examining corporate social responsibility and sport management pedagogy

Abstract

The purpose of this study was to examine the perceptions of Corporate Social Responsibility (CSR) and corporate citizenship in sport management to determine if sport management programmes are sufficiently addressing and preparing corporate citizenship for the sport industry. The students and faculty from a large sport management programme at a medium-sized North American university were studied. Results in this study indicate that students perceive the sport industry as 'good, not great' in their CSR practices. As incorporated in their curriculum, the faculty indicated that the principles of corporate citizenship are evident but not specifically detailed in their sport management pedagogy. The discussion and conclusion reiterates the importance of incorporating this important management concept and provides suggestions for innovatively integrating lessons of CSR and corporate citizenship into the pedagogy for the sport management curriculum.