Abstract

As the primary health professionals involved with families from their very beginnings, midwives have an ideal opportunity to promote health and wellbeing through family-centred conversations around key public health issues. To explore and articulate this aspect of the role of midwives and maternity support workers, the Royal College of Midwives has developed a new model for public health within midwifery services. As part of this project, a focus group was conducted using a closed Facebook group to investigate how women using the service perceive the delivery of public health messages. Three major themes emerged: pressures on the midwife–woman relationship; different media for health messages; and midwives' and maternity support workers' communication skills.

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