Abstract
The lure of convenience in addition to good taste gets people to junk food addiction. With the advent of television even in the remotest areas people have become more aware of the fast food items available. Children watch television where fast food continues to dominate the food advertisements viewed by children. The easily available fast food in and around school campus and with little knowledge of the far reaching effects of these food items consumed, children fall an easy prey to junk food. Children are unaware of the food they eat and the effects it has on their growth and development. This survey reflects the large percentageof children who surrender to the temptation junk food consumption with little knowledge of its far sighted effects on their health.
Highlights
Childhood years are a time of steady growth; good nutrition is a high priority
Metamorphosis of food habits has led to the replacement of nutritious food by things that are tasty, convenient, in vogue-junk food
Many studies have examined the effects of fast-food consumption on any nutrition or health-related outcome. This epidemiological study comprised screening of two thousand and six hundred children of age 4-12 years depicting a high prevalence of consumption of junk food by children in rural areas
Summary
Childhood years are a time of steady growth; good nutrition is a high priority. Metamorphosis of food habits has led to the replacement of nutritious food by things that are tasty, convenient, in vogue-junk food. Sugar, fat or calories and low nutrient content is called junk food. Junk foods provide suboptimal nutrition with excessive fat, sugar, or sodium per kcal.[1]. Such poor diets can slow growth, promote obesity, sow the seeds of diseases like diabetes, hypertension, cardiac problems, osteoporosis, decayed teeth. Resulting pain due to dental decay leads to seeking of comfort in choice of food that is soft and refined than harder natural food creating a vicious circle.[2] An increase in the energy density of food consumed, a decrease in satiety, passive over consumption is a significant outcome.[3] Artificial food colors cause learning disabilities due to lapses in concentration.[4]
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