Are video streaming services offering incomplete entertainment?

Abstract

In this article, in which I focus on the changing possibilities of media entertainment, I examine the increasingly individualized viewing experience through the elements of enjoyment and fun. I argue that video streaming services, born out of the collapse of the public space concept and presented as an industrial option, focus on providing enjoyment, exclude fun, and fail to provide a complete entertainment environment. I coin the term “incomplete entertainment” to describe the viewing experience that takes place in this medium, characterized by isolation, and the absence of social interaction.