Abstract

Artificial intelligence (AI) is a leading technology in the digital transformation. AI is expected to cause job losses in general, initially in professions associated with routine activities, and subsequently in the field of creative professions. The present article analysed the results of the authors’ own empirical sociological survey of the attitude of Bulgarian translators towards AI, and the ways in which it will change their profession. Most of them perceive artificial intelligence and automatization as threats to the profession. According to them, digital technologies and AI will modify the profession by relieving human translators of the routine, technical part of the job. Hence, translators will predominantly edit machine-translated texts, and teach artificial intelligence to perform machine translation. The conclusion of the analysis demonstrates that, in the case of Bulgarian translators, such pessimistic scenarios about mass jobs destruction are not justified. In addition, expectations of a deterioration in quality of work as a result of digitalization in the near future are not justified in the case of the translating profession. The present survey results serve as a basis for further research about the impact of artificial intelligence on other creative professions.

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