Abstract
The adoption of green banking practices has become increasingly popular worldwide due to its focus on environmentally sustainable and ethical banking. As a result, bankers are introducing various green products and services. However, the question remains whether customers are aware of these products. To address this question, an exploratory study was conducted, collecting quantitative data from 3465 bank customers. Based on literature reviews and data analysis, the study found that there are several green banking products that customers are not familiar with. Thus, it is recommended that bankers increase their efforts to promote awareness and usage of green banking products.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
