Abstract
The amount of food wasted by Korean households is significant and to some extent could be preventable. It is not well illustrated how Korean students perceive food waste and how much they know about the consequences of food waste. This study aimed to examine Korean students’ perception of food waste. Overall, results show that students’ perception of food waste varies in different clusters. Considerate food wasters (cluster 1) are knowledgeable and have much information regarding food waste. This paper suggests that additional information about how to preserve food and about issues related to food wastes, which cause a bigger environmental problem over the long term, could influence the behavior of this cluster, reducing perhaps further food waste. On the other hand, unwitting and ruthless food wasters, who are in clusters 2 and 3, need extra attention. Marketers should initiate educational campaigns to raise awareness of food waste for students and youth. Students who fall under these two clusters may need to pay extra attention to their shopping behavior. They should be more connected to their food, and to their purchase behavior, which may reduce food waste.
Highlights
Background and ObjectivesFood waste is food intended for consumption that is discarded along the food supply chain or the process of cooking, agriculture, or livestock production
Results of this study suggested that considerate food wasters, who are in cluster 1, consider food waste a serious issue and would like to get more knowledge about it
This study aimed to examine Korean students’ perception towards food waste
Summary
Background and ObjectivesFood waste is food intended for consumption that is discarded along the food supply chain or the process of cooking, agriculture, or livestock production. Have explained in their research work that one-third of edible food is wasted every year. Much of this waste comes from high-income nations due to their poor marketing practices and purchasing behavior [3]. The website mentioned that food waste is decreasing every year in Korea; in 2014 it was 4,139,083 tons and in 2015 it came down to 3,821,594 tons, followed by 3,845,124 tons in 2016 and 3,430,622 ton in 2017. These data certainly give a positive impression and
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