ARE OUR STADIUMS READY FOR EURO 2024? EVALUATION OF SERVICE QUALITY

Abstract

For sports enterprisers, providing quality service to sports consumers, such as football supporters helps to achieve the kind of participation in and consumption of important sports events that these businesses want. As a result, it is important that the quality of the service offered is known by both sports marketers and service providers. The aim of the research was to compare the perceptions of service quality of spectators who watched the 2014-2015 football season in an old stadium and the perceptions of service quality of spectators who watched 2016-2017 season in the new stadium, and to determine what needs to be done in order to make the level of service at the new stadium the best possible. The population of the research included the spectators following the Eskisehirspor competitions in the 2014-2015 and 2016-2017 football seasons. A total of 888 (715 male; 173 female) spectators were selected from within the determined population by the convenience sampling method. The “Scale of Event Quality for Spectator Sports” was used as data collection tool in the research. When the data obtained from the study were examined, it was determined that the spectators in new stadium gave a higher average score than the spectators in the old stadium in terms of the dimensions in which difference occurred. As a conclusion , the improvement in the event quality was not at the expected level and the event quality required by the spectators in the new stadium was not at the highest level. Article visualizations: