Abstract
People from societies with increased individualism are assumed to be more narcissistic, yet previous research has produced highly contradictory results. Using a large international convenience sample (N = 2754) of English-speaking adults and taking measurement invariance into account, we examined latent mean differences in the Narcissistic Personality Inventory (NPI) and its facets across five different world regions. Results revealed that two out of three NPI facets, Leadership/Authority and Grandiose Exhibitionism, were invariant across cultures (while Entitlement/Exploitativeness was not). Crucially, we found that individuals from more collectivistic cultures (i.e., Asia and Africa) reported higher levels in these facets than individuals from more individualistic cultures (i.e., USA, Europe, and Australia/Oceania). Together, results challenge the common view that narcissism is a central feature of Western societies.
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