Abstract
When facing a “want-should” conflict between taking unhealthy food or activities and maintaining a healthy lifestyle, an immediate-oriented individual would choose immediate reward over long-term benefits and thus make a less healthy decision. The current study hypothesized that this disadvantage of immediate-oriented individuals could be compensated by prevention focus. Two studies examined this moderation effect of prevention focus on the relationship between immediate orientation and healthy lifestyle choices. Study 1 examined the moderation with a correlational study that measured three targeted variables and Study 2 replicated the findings by inducing situational regulatory focus. This study offers implications for promoting a healthier lifestyle in immediate-oriented individuals.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
