Abstract
It has been documented in the prior research that there is a gap between technology development and product development. We explore a set of propositions through review of previous research and a case study from the semiconductor industry. Although the literature suggests that for successful integration of technologies into products, formal technology integration process and technology portfolio management are highly recommended to prevent a misalignment between technology development and product development processes, our results are indicating that formality of these processes may not be necessary. However, recognition of the importance of the integration process and development of organisational capability to allow the process evolve with various statuses of technological readiness as well as organisational maturity, are critical to successful NPD.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
