Abstract
This study tested the hypothesis that costs would be more effective than benefits in recruiting individuals for volunteer community service. College students listened to volunteer recruiting messages that emphasized benefits, or combined benefits and costs. Subsequently, took information sheets about volunteer activities and/or signed lists to receive phone calls from volunteer agencies. Students hearing the costs only message or the combined message signed more lists and took more information sheets than those who heard the benefits only message. Results were consistent with past research on overjustification and effort justification. Implications for volunteer recruitment are discussed.
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