Abstract
Most of the young Indian female Professionals and the spouses of budding professionals mostly software engineers and MBA’s in USA are falling prey to i) the conflicting messages like - “breastfeeding is a way to give children a good start in life, It’s just not the only way, We have good options to provide nutrition to infants that are not just breast feeding” ii) convenience of breast milk-feeding, ii) The Affordable Care Act’s mandating that the insurance plans must cover breast pumps, and that US employers allow mothers of children to take breaks to pump at work for up to a year after birth, iii) the middle classes have become able to more easily obtain consumer products thanks to automation and globalized manufacturing, elites have shifted their consumption patterns to more subtle status markers that enhance knowledge and health, iv) above all as their time saving strategy and v) inadequate guidance by the paediatricians regarding breastfeeding practices.
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