Abstract
The purpose of this article is to analyze the phenomenon of synesthesia in the context of information architecture. Synesthesia, as a phenomenon of perception of sensations by various senses, can have a positive or negative impact on the reception of the message. Well-designed information will convince the recipient of the content. The creators of websites, applications, advertisements, and equipment try to integrate the senses in the message for the benefit of the recipient. In the information architect’s work, one can see many practical implications of synesthesia. The article, with some prognostic and futurological elements, is to initiate studies on this subject.
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