Abstract
Observing the popularity and penetration in architecture of aphorisms delivered by the modernist masters, this paper explores the contexts, motivations and consequences of the aphoristic as a textual mode. The aphorism is recognised as a strategic form whereby personal experience is captured in the more authoritative voice of the third person. Mies' “less is more” is used as a case study for understanding the dissemination and afterlife of aphorisms through affirmations and refutations that echo its form. The serial quality of the aphorism is made apparent. The mnemonic quality of the aphorism through which it circumvents interpretation and achieves status, is revealed as also leading, through mindless repetition, to gradual loss of potency.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
