Architectural and artistic solutions of the OTC during the gentrification of soviet cinemas

Abstract

In the professional environment of architects, there is concern about the formation of a trend of reconstruction and renovation of buildings and structures in large and major cities in order to develop urban infrastructure. The underestimation of the contribution of Soviet architecture to the cultural heritage of post-Soviet countries and countries of the socialist camp is noted. At the same time, the "new architecture" forms the urban environment under the stereotypes of homologation, which does not correspond to the socio-cultural demand of the glocalization of "digital nomads" seeking to live in eco-digital cities. The obsolescence of the "new architecture" is observed already at the project stage or in five years. In Moscow, the reconstruction program includes 39 Soviet cinemas in the peripheral zone of the city. Public and shopping complexes with underground levels are being built on the site of these cinemas. The article classifies the types of projects of Soviet cinemas and shopping centers, and also forms diagrams for their qualitative comparison. This eventually made it possible to evaluate the architectural and artistic contribution to the Moscow development of both Soviet cinemas and new shopping complexes, the continuity between them and differences in design principles.