Archetypes, symbols and the apprehension of meaning

Abstract

C.G. Jung proposed that archetypal symbols carry implicit meanings. We therefore hypothesised that symbol cueing facilitates memory and subsequent recall of meaning words associated with symbols. In the present study, participants either freely generated, or selected from a list, one meaning word for each of 30 symbols presented on screen. As expected, results showed little evidence of conscious knowledge of meaning words. Upon presentation of two sets of symbols and meaning words (15 pairs matched; 15 pairs mismatched), words from the matched-pairs set were correctly recalled significantly more often than words from the mismatched-pairs set. Our findings were considered from a cognitive and clinical perspective.