Abstract
The development of new media for use as tools to collect, register and create data has opened innovative and original mediascapes where several forces are involved in an effort to provide a historical explanation of the past. Augmented reality is not a simple virtual object but is also a historical fact, which has modified the offline world. The huge amount of data poured into cyberspace have multiplied the actors involved in the construction of historical and archaeological interpretations and produced different discourses in competition with each other about the past. The ‘democratization’ of knowledge conveyed by the web has opened new semantic spaces and challenged the old rules about authority of knowledge. Today, archaeology must deal with the logic inherent in these new rhetoric spaces and with its particular way of making discourse about the past through the web.
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