Abstract
Current government tourism policy in the Republic of Ireland seeks to increase foreign visitor numbers to ten million annually. This paper explores the relationship of archaeology with tourism in Ireland to date and sets out the challenges experienced internationally and domestically. It is argued that a cultural and disciplinary divide between heritage and tourism professionals needs to be overcome for a highly beneficial dialogue to emerge. Three cases of new emerging ‘boutique’ archaeological heritage attractions are described under headings of authenticity, experience, marketing and sustainability. All three face challenges in presenting heritage in an engaging manner but also in a way in which the values and physical fabric of the heritage resource are maintained. Experience has shown that a robust conservation and management plan is a vital first step in maintaining this.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
