Abstract
How are organizational reputations established? Expanding on recent work that emphasizes the construction of reputations rather than their cultural content, we explore how forces in the organizational environment define organizational reputation. Specifically, we demonstrate how two types of mediators—reputational arbiters and reputational entrepreneurs—influence the development of reputations by organizing and managing the information on which reputations are built. Buttressing our theoretical claims with 30 interviews of business school administrators, we find that these mediators play a central role in determining organizational reputations by engaging in three processes of information manipulation: synthesis, selection, and simplification. In addition to specifying the key role that the manipulation of information by outsiders plays in the development of reputation, this approach suggests the importance of the interrelationships among these mediators in the determination of reputational standing.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
