“Aquí puro Versace”: Réplicas, ostentación y aspiraciones a través de la influencia del narcotráfico en México.

Abstract

Since the war on drugs began in 2007, Mexico has accumulated more than 250,000 murders and 70,000 disappearances. A complex landscape of criminal organisations has been shaping the violent conditions in the country, accompanied by an imaginary that projects their presence in multiple forms. We can identify a dire example with the bodies found in mass graves that are still wearing their clothes, often designer knock-offs inspired by the wardrobes of drug lords. In this scenario, I argue that an overlap exists between two underground economies: drug trafficking and counterfeit clothing. To understand this relation and its connection to criminal power, my analysis focuses on one of the basic aspects of organised crime: governance, especially its symbolic vein as well as its interpretation and dissemination through media outlets. The names of my interlocutors have been changed in order to protect their security.