APROPOSED PROGRAM FOR CHILDREN ENVIRONMENTAL LITERACY FOR DEALING WITH TELEVISION ADVERTISMENT ASSOCIATED WITH SOME BEHAVIORAL HABITS

Abstract

The current study’s purpose is to determine the environmental literacy level among children before suggesting application of a proposed program for environmental literacy through using commercials and different television programs. The study also aims at developing children’ environmental literacy in order to restrict children’ improper habits through applying the suggested program for environmental literacy that uses commercials and different television programs. The study uses the experimental method, counting on scale of environmental literacy for children for dealing with television advertisements involved in some behaviors and habits of the study sample items. The study Sample consists of (100) male/female students divided as follows: 25 females and 25 males from Taibah International Language School, 25 females and 25 males from the King Fahd Official Language Schools Complex experimental group). Control group: (100) students divided as follows: 25 females and 25 males from Taibah International School for Languages, 25 females and 25 males from the King Fahd Academic Complex of Languages. Study data are obtained from the subjects follows the natural distribution. The test results indicate that the probable value for each dimension is greater than 0.05, indicating that the data are following the natural trace of distribution and that laboratory tests must be used. Results of testing the study hypotheses show that there are statistically significant differences regarding the dimension of using TV advertisement between the control group and the experimental group after dealing with the TV advertisement that is associated with some behavioral habits, in favor of the experimental group, registering (31.40) while the control group has registered (21.46) and T value is (7.403) at (0.05) significance level asserting being statistically significant. Hence, we can say that there are statistically significant differences in the dimension of dealing with the TV advertising associated with some behavioral habits between the control group and the experimental group after applying the program to the experimental group, in favor of the experimental group. The researchers recommend applying the program of environmental literacy for children to deal with television advertising associated with some behavioral habits.