Abstract
Today, for motivation, good behavior, to achieve organizational goals and increase labor productivity, managers of high levels of new strategies and efficient use of these strategies, creating a favorable organizational culture in order to conduct human behavior in organization and management of ideas in society is an organization of consumer goods and services. This article discusses the different definitions of organizational culture experts in the field of management, different models of culture, power and functionality desired organizational culture (a culture of quality) are examined.
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