Appropriate Communication of the Strategy as an Impact Factor for Business Model Digitalization

Abstract

The global economy is driving digital innovations that transform entire systems and make industries and business sectors more connected, efficient, and smarter. Companies that want to digitize and are going to build digital business models need to re-engineer existing ones, redefine their objectives as part of their strategy or create even new ones. The decision-making process in the context of strategy is of paramount importance, as the management determines the future development of the company. This study aims to highlight the importance of employee involvement in the development of a company’s digital strategy and identify aspects that are essential for developing a digital company strategy in this context. The tasks of the research are to study the theoretical aspects of strategy and its development aspects, cognitive processes that are of great importance to ensure the transition to a smart and digitally capable company, the impact of digitalization on employees and aspects of the involvement of employees in the process of strategy-creating. As a result, this paper can influence the decision-makers to rethink the processes and talents needed to digitize the company and the communication process, knowledge, and understanding that are an integral part of the new digital culture.