APPROACHES TO THE PLANNING OF THE FINANCIAL ACTIVITIES OF THE BANK IN THE CONDITIONS OF MACROECONOMIC INSTABILITY

Abstract

The article outlines the main shortcomings of modern financial planning and identifies directions for improving its organization by banks. It was found that the planning process consists in systematically setting goals and determining the structural sequence of measures to achieve them. In addition, planning makes it possible to define tasks to ensure the efficient functioning of the bank in the long term and quick adaptation to the changing conditions of the external environment. The success and efficiency of banking activity is conditioned by the establishment of priorities, a list of financial services, banking products and means of their promotion on the market, which must be decided in the planning process. Therefore, the process of financial planning should determine the main directions of formation and use of the bank's financial resources and establish the principles of formation of financial relations with business partners. In order to increase the bank's operational efficiency, the planning methodology should ensure the preparation of a financial plan that reflects changes in the microenvironment under the influence of macroeconomic factors in monetary terms. The necessity of carrying out planning on the basis of regulatory cost management methods is formulated and an approach to determining the conditions of the bank's break-even operation is proposed. On the basis of the planning problems identified during the research, the application of a system of methods, which clearly delimits the scope of application for each of the selected methods, is substantiated. An important aspect of planning is the management of cash flows, which occupies a central place in ensuring the efficiency of banks' activities, managing their cost and increasing financial flexibility. When preparing a financial plan, attention should be focused on the scenario method, which allows a better understanding of the evolution of the macroeconomic environment and factors of potential threats to the bank. The scenario methodology will allow to increase, predict and develop the bank's flexibility and adaptability to various changes, which is especially important during macroeconomic instability.