Approaches to combating ageism among the elderly populations in Kenya

Abstract

This study examined approaches to combating ageism among the elderly populations in Kenya. The study used a qualitative methodology, and it involved interviews with 30 experts on ageism from different parts of Kenya. The findings of the study suggest that there are a number of approaches that can be effective in combating ageism. Some of the approaches to combating ageism that were identified in the study include: Educational interventions: These interventions aim to teach people about ageism and its negative effects. They can be delivered in a variety of settings, such as schools, workplaces, and community organizations. Intergenerational contact: This type of intervention brings together people of different ages to interact with each other. This can help to break down stereotypes and promote positive attitudes towards older people. Policy changes: These interventions can help to reduce ageism by changing the way that older people are treated in society. For example, laws that protect older people from discrimination can help to create a more age-friendly environment. Media representation: The media can play a role in combating ageism by portraying older people in a positive light. This can help to challenge negative stereotypes and promote positive attitudes towards older people. The conclusion and recommendation of this study is that there are a number of approaches that can be effective in combating ageism. These approaches can help to reduce negative stereotypes, prejudice, and discrimination, and they can promote positive attitudes towards older people.