Approaches for enhancing competitiveness of Moradabad handicrafts manufacturing units

Abstract

Abstract Increased global competition, technological advancements and economic environment have triggered significant changes in manufacturing, distribution and marketing of handicrafts. Traditionally, handicrafts manufacturing is an art that is learnt and transferred from one generation to the next. Handicraft industry is an important provider of employment and livelihood opportunities for skilled artisans particularly for selected communities both in rural and urban India and hence special attention is given to this sector by government agencies at national and state level. Low levels of education of artisans and unitholders, lack of ability to change with market trends and to adopt new technology have resulted in decline in both domestic and export market particularly during economic recession. This field study is an attempt to understand various barriers that affected the artisans and unitholders of Moradabad brass cluster in India. The study focused on marketing, sourcing of raw material, product design, manufacturing planning, distribution of handicrafts and, use of information and communication technology (ICT) tools at various levels, access to financial resources, health and education. To draw meaningful implications from the findings of this field based study, we have adopted a framework based on resource based management and coordination theory. Based on detailed analysis suitable recommendations for improving competitiveness of the cluster units was proposed and, policy implications were identified.