Approach to the Operation and Regulation of Digital Platforms in the Pacific Alliance Countries

Abstract

Internet is a means of communication of immediate response for users. Some digital platforms operate in this space without setting a regulatory framework, being a pending issue of sectoral policy that in some cases are controversial and legitimate control of them is difficult. Digitalization has allowed these online business models, characterized by the supply of goods, services, information, entertainment using digital platforms with global reach, have merged the digital economy and the traditional economy. These businesses also operate in bilateral and multilateral markets and bring with them a diversification of goods and services. Therefore, this research aims to know how the platforms that introduce new business models focused on entertainment via streaming work and observe their regulation in the countries that make up the Pacific Alliance Chile, Colombia, Mexico, Peru and Ecuador and clear the hypothesis related to the lack of regulation in digital spaces for the promotion of national production and OTTs. The methodology is qualitative and begins with a literature review on the operation of platforms, regional digital market, rules and regulations, in addition to the observation of the existing legal and regulatory frameworks in the region. It is concluded that OTTs should operate under the same rules and conditions, that is, that the entry of international over-the-top and the creation and operation of streaming platforms with local taxation should operate with regulatory frameworks that do not put these initiatives at a disadvantage, as well as traditional and pay TV.