Abstract
This chapter critically explores the intricate relationship between social support and entrepreneurial success, examining the profound impact that various sociocultural norms and factors have on the experiences of entrepreneurs. It delves into the distinctive roles of both individualistic and collectivistic cultures in shaping the availability and utilization of social support. The chapter concludes by underscoring the profound influence of social support on entrepreneurial success and sustainability. It highlights a range of strategies for optimizing social support, including proactive network building, promoting inclusivity, managing reliance on social support, and effective time management. It concludes by examining the significant influence of cultural and societal norms on entrepreneurial activities, with suggestions on future research on how to integrate theories or develop new theoretical frameworks for a more comprehensive understanding of the dynamics between social support and entrepreneurship.
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