Appraising the Buyers Approach Towards Sustainable Development with Special Reference to Buying Habits and Knowledge Source of Green Packaging: A Cross-Sectional Study

Abstract

Sustainable development is a global agenda that addresses the societal challenge of climate action, the environment, resource efficiency, and the use of proper raw materials. In this intellect, an important strategy and a focal point for the organization is to understand the consumer's behaviour towards the green product and their packaging aspects to sustain the business. Moreover, from the literature, it is found that more studies need to be done in this area. Hence, the study aims to understand the consumer's behaviour towards the green product and packaging to discuss the importance of green packaging, particularly concerning the shopper buying habits and sources of information on sustainable packaging of goods from the end user's points of view that will help in sustainable development for the green environment as consumers have the pivotal role and are the ultimate stakeholders for the success of any business organization. The current study is descriptive, using convenience sampling methods for primary data collection. For this study, 232 participants' responses were taken for analysis. The gathered information was analyzed using SPSS software. The chi-square values and phi and Cramer's V and contingency test were also explored to test the relationship wherever needed. Hence, the result has been interpreted. Finally, the buyer's approach to buying habits and knowledge sources of green packaging has been understood in the direction of a sustainable environment.