Abstract
Purpose – The purpose of this paper is to illuminate how the strategic decisions a visitor attraction (VA) makes in relation to how it handles weddings or corporate functions on site will have a direct affect on what “work process knowledge” (WPK) an employee will need.Design/methodology/approach – The qualitative research design was comparative case studies of the work processes and knowledge within six Scottish VAs, based on a social constructivist framework. Data were gathered using the methods of key informant interviews and shadowing.Findings – “Rich and thick” description illustrates the issues arising from using a VA as a wedding or function venue, highlighting the WPK workers require to convert the site between the two functions.Research limitations/implications – Although cross‐site commonalities of the six cases validate the findings, a broader survey of a greater number of VAs would be beneficial, as would a review of how WPK has subsequently evolved in VAs, especially in relation to events.Pra...
Published Version
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