Applying the Un Guiding Principles on Business and Human Rights to Online Content Moderation

Abstract

What do Rembrandt and social media platforms have in common? Light. Both judiciously use it to emphasize certain aspects and relegate others to obscurity, leveraging darkness to highlight flattering features. This article assesses the accountability of social media platforms with regards to content moderation. It probes voluntary measures like the Facebook Oversight Board and transparency reports for similarities with the chiaroscuro painting technique. These two self-governance initiatives shed light on fairly uncontroversial aspects of content moderation, obscuring more problematic areas in the process. In that sense, chiaroscuro and self-governance actually travel in opposite directions; chiaroscuro uses darkness to create light while self-governance uses light to create darkness. The United Nations Guiding Principles on Business and Human Rights (UNGP) could fill self-governance gaps by activating a clearer link between companies and user well-being. The notions of access to remedy and due diligence support the case for harmonizing accountability measures across moderation practices. External oversight should cover a broader array of moderation decisions, beyond individual content takedowns. It should also approach harms holistically, integrating privacy, equality and other human rights dimensions to the analysis. Transparency reports should provide more granular information about platforms’ informal collaboration with states.