Abstract

The COVID-19 pandemic and climate change issues present evident interdependencies which justify the spread of connected beliefs. We examine possible changes in individuals’ pro-environmental behavior in light of this pandemic, using the Theory of Planned Behavior (TPB) framework. A questionnaire survey was submitted to the same sample of individuals, before and during the pandemic. Our evidence, based on Partial Least Squares Structural Equation Modeling (PLS-SEM), shows that the COVID-19 pandemic has not led to a weakening in TPB construct relationships, or in related Pro-Environmental Behavior (PEB). Conversely, through our Partial Least Squares-Multi-Group Analysis (PLS-MGA), we show that individuals with greater awareness of interdependencies between the COVID-19 and climate change exhibit both higher Intention and reinforced Pro-Environmental Behaviors. This finding reveals interesting policy implications in terms of innovative behavioral drivers that should be employed to steer public support towards climate-oriented initiatives.

Highlights

  • For some years climate change issues have become increasingly prominent in the international public debate and in political agendas

  • We ran an independence test to show that the pre- and post-COVID-19 samples are non-statistically different; this allows us to assume that differences between samples are mainly due to the pandemic situation

  • To the best of our knowledge, no existing study has addressed if and how individuals have changed their Pro-Environmental Behavior because of the spread of beliefs induced by the COVID-19 pandemic using the Theory of Planned Behavior (TPB) framework; this represents the main contribution of our research

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Summary

Introduction

Climate change issues have become increasingly prominent in the international public debate and in political agendas. The fact remains that, since individuals perceive a psychological distance [10,11,12] between climate change and their own personal surroundings, this issue will continue to be considered of secondary importance in comparison to other priorities in people’s daily lives [7]. This aspect becomes even more evident when pro-environmental behavior is hindered by catastrophic events, when emergency situations may lead people to review their perceptions of priorities

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