Abstract
This study aimed to investigate the indicators of the wedding photography apparel product system in order to construct the wedding photography apparel product system indicators and analyze the hieratical weights of the wedding photography apparel product system indicators. By using the Delphi method and the fuzzy analytic hierarchy process, this study constructed the questionnaire for wedding photography apparel product system indicator weights. This study used the mean and standard deviation to learn about the distribution of opinions of the experts and scholars. According to the findings of this study, for the fuzzy weight analysis results of the wedding photography apparel product system indicators, the most important indicators are the product-service indicators. Moreover, for the product-service indicators, the wedding apparel package service is the most important. For the information platform indicator, the wedding apparel style opinion platform is the most important. For the maintenance and recycling indicators, the wedding apparel second-hand auction/donation is the most important. For the sales market indicators, the wedding apparel store sales/rental is the most important. The main purpose of the indicators of the wedding photography apparel product system constructed in this study is to propose detailed items and connotations to provide a substantial reference and basis of business strategic indicators for the wedding photography enterprises.
Highlights
This study first reviewed the literature relating to wedding photography apparel and product-service system to summarize the overall concept and developmental history
After the retrieval of the two-stage Delphi expert questionnaires, this study developed the “questionnaire for constructing the indicator weights of wedding photography apparel products and services.”
The questionnaire items are in the stable distribution state, indicating that all experts have reached consensus in the second stage
Summary
Most of studies focus on operation of bridal photography companies. The researchers realize that, in early times, bridal photography companies had package service of lease. It means that photography companies started including related upstream and downstream services as multiple operations. In bridal photography industry, the subjects who are going to get married are the main customers. Those who are not married tend to be neglected. How to meet customers’ needs, enhance quality of product service, and control customers’ needs is the research motive on operation of bridal photography companies
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