Abstract
ABSTRACTDrs Abhijit Banergee, Esther Duflo, and Michael Kremer won the 2019 Nobel Prize in Economic Sciences for their remarkable series of large-scale field experiments to lessen global poverty. The main theoretical framework that they employed was the diffusion of innovations research and practice paradigm (DOI) which has had a long presence in communication research dating back to the 1940s. Here, we reviewed the Nobel laureates’ article, ‘Using gossips to spread information: Theory and evidence from two randomized controlled trials,’ that is illustrative of how economists applied the communication theory of diffusion of innovations to their projects of social change. The present article poses questions and makes recommendations for similar future projects from a communication perspective.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
