Abstract
The purpose of the research was to analyse the impact of Green Supply Chain Management (GSCM) initiatives, currently present in the retail domain in South India, on the economic performance and competitiveness of the retail companies. The GSCM concepts can be implemented in inbound, internal, and outbound stages of the retail supply chain. The research examines each of these functions separately and determines its impact on the overall performance. For this purpose, a conceptual model was developed from literature sources and data collected using a structured questionnaire circulated among mid-size retail firms in Southern India. Thereafter, a confirmatory model was tested using structural equation modeling to validate the conceptual hypothesis. The analysis identified that greening the different phases of the supply chain leads to an integrated green supply chain, which ultimately leads to competitiveness and economic performance. The research findings suggest that if the retail firms green their supply chains not only would they achieve substantial cost savings, but also enhance sales, market share, and exploit new market opportunities which lead to greater profit margins, all of which contribute to the economic performance of the firm.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: International Journal of Business Analytics and Intelligence
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.