Applying Soft Power Diplomacy through Instituto Italiano di Cultura to Promote Italian Culture

Hasudungan Raymond Sihombing ,Ismirsyaf Arbi ,Indra Kusumawardhana

doi:10.7176/rhss/10-17-02

Abstract

A soft power diplomacy is one of ways of a state to spread away cultural elements. Such as language, arts, and natural riches. Instituto Italiano di Cultura is one of centers of culture that has significance for Italy in Indonesia. This study aimed to identify the efforts of Italian government in promoting the Italian cultures in Indonesia through Instituto Italiano di Cultura . The diplomatic relationship and national importance of the Italian government in Indonesia and ASEAN countries was one of factors that acknowledged the establishing of Italian center of culture in Indonesia. This study qualitatively used diplomacy approach with an analysis of Soft Power Diplomacy theory by Joseph Nye. As result, this study has found that the transmission of foreign policy of a state which was dominantly using Hard Power are now heading to Soft Power. Through Instituto Italiano di Cultura , the Italian government has seen a potency in the use of culture in national importance of a state and found effective. Besides, there were three matters used as media for soft power diplomacy of Instituto Italiano di Cultura in Indonesia, namely through language, education, and arts. These three matters were highly correlated one another to realize the objective of Italian diplomacy in Indonesia. Therefore, this study could conclude that a diplomacy in the mode of soft power was more effective than a diplomacy through politics. Keywords: bilateral cooperation; center of culture; soft power diplomacy; international relations; diplomacy DOI: 10.7176/RHSS/10-17-02 Publication date: October 31 st 2020

Highlights

Is one of the countries that plays an important role in the development of the world
In military terms, but in other aspects such as diplomatically Italy has pioneered the formation of an organization which is known as the United Nations (UN)
The informants of this study consisted of 3 respondents, namely (1) the leader of the Italian cultural center who had been in Indonesia for a long time as a representative of the Italian government under the Italian embassy in the field of culture; (2) one of the student participants at IIC who studied Italian culture with his ability to speak Italian and visited Italy; and (3) teachers and students at IIC who have studied Italian culture and have even visited Italy to learn Italian language and culture

Summary

Introduction

Is one of the countries that plays an important role in the development of the world. The Romans have proven to the world that a war strategy and military power can conquer other nations in order to fulfill the national interests of the Italian state. In military terms, but in other aspects such as diplomatically Italy has pioneered the formation of an organization which is known as the United Nations (UN). Altiero Spinelli and Ernesto designed a manifesto that would later become the embryo of establishing the United Nations. This design is known as the Ventotene Manifesto. The term is taken from the designer of one of the islands in Italy, namely Ventotene

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