Applying Principles of Graphic Design to Game Design

Abstract

Historically, graphic design considerations have failed to be fully realized during the early stages of game design and construction, entering in only during the final production stage to facilitate mass production or to meet certain publishing criteria. Consequently, critical communication and visual decisions were left to artists most often removed from the experience and dynamics of the gaming/simulation session. The increasing sophistication and availability of a variety of graphics and publishing software for PCs offer game designers the means to create and modify game materials during the critical early stages of game construction. Appreciation, knowledge, and consideration of the principles of graphic design is crucial, however, in order to use any graphics or publishing software effectively, as well as to critique the work of graphic designers hired for a game design project. This paper will recommend how best to utilize graphic design expertise for game design projects. Through illustrated examples, this paper will introduce principles of layout, typography, and color in the creation of game materials. This paper will also consider the implications and appropriateness of format, intended audience, and budget on the design process.