Abstract
Mass Customization is one of the production methods companies try to implement and answer customers’ requirements in a more flexible way. To deliver the favourite products to customers, mass customizers need to have enough knowledge from customers to apply in design manufacturing processes. To achieve this objective, mass customizers have choices to extract knowledge from customers. Traditional methods of information gathering like questionnaires and even online questionnaires have a little knowledge about customers. This paper also investigates richness of communication channels and confirms that voice conversations, video conferences and face to face communications have more richness and therefor more knowledge. The Idea of this paper rises from the question that “how we can use Human-Computer Interactions to help Mass Customization processes”. This paper suggests that mass customization could apply the hidden knowledge from communication with customers and interactions between customers and computers in virtual spaces in its processes and make more favourite choices for customers. We will see that knowledge flow could be started from customers and trough interacting with computers and communicating through e-commerce (internet) could be entered in Mass Customization processes like designing and manufacturing.
Highlights
Companies were in challenges to attract market with respecting to mass production approaches
The Idea of this paper rises from the question that “how we can use Human-Computer Interactions to help Mass Customization Processes”
As Pine defines it (1999), mass customization is the use of mass production techniques to quickly assemble goods and services that are uniquely tailored to the demands of individual customers at prices comparable to mass-produced goods and services
Summary
Companies were in challenges to attract market with respecting to mass production approaches In this area, some new techniques that are, in general forms, communication and IT techniques were emerged and introduced mass customization approach to large-scale companies. Some new techniques that are, in general forms, communication and IT techniques were emerged and introduced mass customization approach to large-scale companies Respecting to this concept and extending new techniques make it more possible for companies to adapt to the customers and survive in the competitive environment. Imagine companies produce their products in different approaches just like a spectrum so that beginning of it is mass production and the other side is product perfect customization. That is what HP acts in its website for tablet computers (see www.hp.com)
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