Abstract
To take root and proliferate in today–s environment, innovation must serve a purpose. Although the various technologies behind IT innovation are incredibly diverse, the rationale for their adoption converge around six empirically derived themes. Each theme, or motive, is significant, valid and described with real-world examples. Two metrics characterize the extent to which the various motives are used to justify investments in innovative IT approaches and infer other trends. Instructions on ways others can further apply the business driver investment model are included in order to enable IT stakeholders to brainstorm new or underutilized approaches and better leverage each of the six business drivers of IT innovation adoption for their competitive advantage.
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