Applying integrated generalized structured component analysis to explore tourists' benefit consideration and choice confidence toward travel appscape

Abstract

This study adopted the integrated generalized structured component analysis to examine the associations among travel appscape dimensions, perceived benefits, choice confidence and app patronage intention. The examination extended the uncertainty-reduction theory in the context of a travel app. Data were collected from 463 respondents who had experiences using a travel app. In addition to providing an extended view of tourists' benefit considerations toward the travel app environment, the importance–performance map analysis was adopted to find which travel appscape attributes (e.g., convenience, security, application design, application privilege, and communication) are extremely vital and performed well from the perspective of Thai travellers. Theoretical, methodological and managerial implications are also discussed.