Abstract

In recent years, the need for advanced precautions for mitigating the risks imposed by events, which involve high volumes of people in shared spaces, has multiplied. The occurrence of COVID-19 pandemic has further altered event practices, spaces, and event attendees’ mindsets in large-scale events. Proper crowd management not only seeks to prevent acts of violence and injury, but in today’s event environments; efforts should be consciously applied to reduce the spread of respiratory infections such as COVID-19. As the events industry continues to evolve and face new limitations, ways in which event organizers respond must evolve as well. Smartphone technologies are opening new ways for event organizers to communicate with and monitor attendees. This case study explores current crowd management strategies, analyzes the gaps in widely used models, and finally proposes event management technologies trending in the field.

Highlights

  • Proper crowd management seeks to prevent acts of violence and injury, but in today’s event environments; efforts should be consciously applied to reduce the spread of respiratory infections such as COVID-19

  • This case study explores current crowd management strategies, analyzes the gaps in widely used models, and proposes event management technologies trending in the field

  • Crowd management has been a key challenge for event planners – they try to attract as many attendees as possible while ensuring the safety and quality of the event experiences (Mowen et al, 2003)

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Summary

Introduction

Crowd management has been a key challenge for event planners – they try to attract as many attendees as possible while ensuring the safety and quality of the event experiences (Mowen et al, 2003). Developing an Action Plan for the Collegiate Kickoff Event In the case of the College Football Playoffs, investments in crowd risk mitigation technologies are necessary and timely Hosting this specific city-wide sporting event for the first time in harsh weather conditions amidst a pandemic and tense social atmosphere at a time when sustainability is at the forefront of competitive edge conversations for events; emphasizes the need for streamlined organizer-attendee communications, fast event information access, and effective, holistic crowd monitoring technologies. Backend management of a location-based app will increase awareness and reliable real-time crowd monitoring, improve communication channels between event organizers and attendee populations, collect advanced and real-time crowd behavior data, and assist in preventing accidents and enabling intervention without force. The following implementation plan is a sample of time-organized tasks that the event organization committee will execute to successfully develop and implement a location-based event app

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