Abstract
The article aims to explore the factors affecting customer satisfaction using ride-sharing services, exemplifying two enterprises Grab and Be in Vietnam by using the content analysis method. Data was collected from 510 customers’ feedback on two platforms: Google Play and Apple App Store. Then, the authors dealt with the data and built a scale corresponding to the content of customer feedback. The authors further employed the software SPSS 20 to validate and test the research hypotheses. The test results claim that all six main factors affect customer satisfaction: Service quality; Policy (of the company); Price Fairness; Promotions; Payment method and System quality. In addition, the demographic factor of gender also contributes to the difference in perceived satisfaction when customers experience ride-sharing services.
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