Applying A User eXperience-based Adoption Model in Several App Idea Cases

Abstract

This paper presents an empirical study dedicated to the evaluation of User eXperience (UX) and its impact on potential adoption. This empirical study, which was carried out in Fall 2019, took place in the context of exploring the transferability of a previously validated mixed-methods survey instrument and the underlying formative UX model. Several app idea co-creation experiments were conducted in the context of an Innovation Management course where student teams had to co-create mobile app ideas. The resulting formative model was operationalized in the form of a mixed-methods bipolar survey instrument. Based on empirical evidence in the form of 328 responses from the same population of students participating in the eight distinct app idea co-creation experiments, the instantiated and refined UX model has met multiple criteria of reliability, validity, and goodness of fit. This study demonstrates that several UX facets, belonging to different dimensions, directly influence the anticipated UX satisfaction and the related degree of adoption. In particular, the high value of the coefficient of determination R2 = 0.707 shows, that almost 71% of the variability of Intention-to-Adopt is explained by User-Experience. The study provides early-stage evidence of possible transferability of the UX-based adoption model in evaluation of both the UX satisfaction and its impact on the adoption of any product, service or bundle idea in either concept, prototype or ready-to-market stage of the New Product Development cycle.