Applications of Sales Analysis for Salesforce Control in Pharmaceutical Industry of India

Abstract

In this study an effort has been made to study the control of sales force through sales analysis. Sales analysis is a source of important information to the manager, if used properly and with a full sale marketing and cost analysis; its usefulness can be further increased. In a study conducted at all major hospitals in Delhi, It was found that there is significant relationship between size of organization and sales analysis and significant relationship exists between monthly income and sales analysis.