Applications of Materials Pretesting to Florida's Healthy Start Program

Abstract

Educational materials that are appropriate for their designated target audience have the potential to educate individuals about taking positive steps toward improving their health. Pregnant women and new mothers who visit public health clinics are a prime example of an audience that can be reached through the use of print materials and public service announcements. To be effective in influencing these women to follow the recommended advice, health education materials should be designed according to certain standards of attractiveness, comprehension, acceptability, persuasiveness, and relevance. This study evaluates printed materials and public service announcements used in Florida's Healthy Start maternal and infant care program for these specific criteria. The study is based on qualitative interviews with women utilizing three urban public health centers in Florida. The results have been used to develop guidelines for the design and development of new educational materials for the Healthy Start program.