Applications of GIS in Business Decision Making: The Case of Egypt

Abstract

ABSTRACT The main objective of this paper is to design a geospatial database that can help decision makers select the most perfect locations. The present paper also analyzes GIS application with special reference to business administration. The decision makers in business can easily visualize or trace the result that can support the decision making process for choosing the more profitable places or zones areas to open a new branch out of the suggested districts that contain the most of all traffic generators, most of all high-traffic count accessibility, and targeted customers. The present paper also aims to protect decision makers from making a random or subjective decision. The present paper can help to apply the developed GIS to some case studies in the field of business, such as site selection, and evaluate their benefits in supporting business decision making. In this paper, Alexandria, a city in Egypt, is selected to act as a case study, for the design and implementation of a GIS application in distribution strategy for a fast-food restaurant called X.